Notes from the tech den

Plain-English thinking on AI, SEO, GEO, and the modern marketing stack, from a Perth agency that's been at this for over twenty years.

Strategy What is Digital Marketing in 2026?

The textbook answer hasn't aged well. Here's what digital marketing actually means now that half your customers are asking AI instead of Google.
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SEO + GEO Google has already changed: optimising for AI Overviews, AI Mode and answer engines

AI Overviews, AI Mode, Agentic and Multimodal Search have rewritten Google. Here's how to be the source the AI quotes, not the link nobody clicks.
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Performance The 2026 Website Health Check

When did you last actually check your website's vitals? Here's the 12-point health check every Perth business should run this year.
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Security Passwords are dying: passkeys, MFA & small-business security in 2026

If your business is still relying on Password1! and a sticky note, you're one phishing email away from a very bad week. Here's the modern playbook.
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Security AI-era scams: deepfakes, voice clones & what Perth businesses should watch for

Scams used to be obvious. Now your accountant gets a phone call in your CEO's actual voice. Here's the 2026 threat landscape and how to stay ahead.
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Content Does blogging still matter when ChatGPT is the new Google?

Half our clients ask whether there's any point publishing articles when AI just summarises everything. Honest answer: yes, but not for the reasons you think.
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Brand Human-first technology in the age of AI

We use AI every day. We also still answer the phone. Here's why, in an era of automated everything, the humans-on-the-end-of-the-line bit matters more than ever.
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