Sponsored Advertising(Paid Search & Paid Social)
Paid media that pays you back.
Combined paid search and paid social campaigns, tightly tracked, AI-optimised, and built around qualified leads instead of vanity metrics.
We combine paid search (Google, Bing) and paid social (Meta, Instagram, LinkedIn, YouTube) into a single sponsored advertising program, because your customer's journey doesn't care about platform silos. Every dollar is tracked from impression to enquiry.
Paid search that converts
Google Ads and Microsoft Ads campaigns built around buyer intent, Performance Max, Search, Shopping and Demand Gen, with smart bidding, negative keyword hygiene and landing pages tuned to convert.
Paid social that scales
Thumb-stopping creative across Meta, Instagram, LinkedIn and YouTube. We handle audience strategy, ad production, copywriting, A/B testing and Advantage+ AI-driven optimisation.
Server-side tracking that survives iOS
First-party data, GA4, Google Ads Enhanced Conversions, Meta Conversions API and server-side GTM, so your tracking still works in a cookieless, privacy-first world.
Creative your audience scrolls for
Static, motion and short-form video creative produced in-house. We treat creative as the new targeting, because on AI-driven platforms, it is.
What's included
Every engagement is scoped to fit, but here's what typically lands in the box.
- Account audit & strategy
- Google Ads & Microsoft Ads management
- Meta, Instagram, LinkedIn & YouTube ads
- Creative production (static, motion, video)
- Landing page conversion optimisation
- Server-side conversion tracking (GA4, CAPI)
- AI-driven bidding & audience optimisation
- Monthly reporting with real ROAS
FAQs
Why don't you offer TikTok Ads?+
Honest answer: data sovereignty. TikTok is owned by ByteDance and a meaningful slice of advertiser, customer and pixel data is processed by, or accessible from, infrastructure inside the People's Republic of China. That sits awkwardly with the Australian Privacy Act, the Notifiable Data Breaches scheme and most of our clients' own customer-data obligations. Until that picture changes, we'd rather put your budget into platforms with clearer privacy and governance, such as Meta, Google, LinkedIn and YouTube.
What about YouTube Shorts and Instagram Reels instead of TikTok?+
Yes. YouTube Shorts (via Google Ads) and Reels (via Meta) reach the same short-form video audience without the data-residency baggage, and both plug straight into the conversion tracking we already run for you.
Do you guarantee a position on Google?+
No reputable agency does. We optimise for return on ad spend and qualified leads. Google's auction is dynamic and any 'guaranteed top spot' is a marketing red flag.
Who owns the ad accounts?+
You do. We always build campaigns inside accounts you own, so if we ever part ways you keep your historical data, learnings and audiences.
Is there a minimum monthly ad spend?+
We recommend at least $1,500/month in media for paid search and $2,000/month for paid social so the platforms have enough signal to optimise. Smaller budgets are fine, they just take longer to learn.
How quickly will I see results?+
Paid search typically generates leads from week one. Paid social usually needs 2 to 4 weeks of creative testing before performance settles. Full optimisation is a 90-day runway.
Ready to talk sponsored advertising?
Book a free 30-minute strategy call, no jargon, no pressure.